Tutorial Exercise 3

*Pepsi vs Coca Cola Commercial

The joy of Pepsi and Coca Cola. Both of them are the most successful brands in the world. They were rivals to each other trying to dominate the carbonated soft drinks market. Through all the commercial or ads, we can clearly know that the strong competition between two big companies that sell the same product.

In the commercial, there is a child who is going to buy a drink in a vending machine. The commercial has  twist in making you believe one thing and turning into another. The first assume that the child is buying two Coca Cola bottles, but that idea changes as he puts them on the floor and steps on them to reach and buy a bottle of Pepsi. It is not only a way of saying that Pepsi is much better than Coca Cola, but it is is indirectly saying that buying a Coca Cola is not worth it and that buying a Pepsi is worth more than two Coca Cola´s. The commercial is clearly comparing two highly competitive soft drinks in the market and convey a message with a powerful and shock.  

In marketing and advertisement, it is extremely important that the commercial or the ad that a certain company is trying to sell is somehow related to the audience and the culture in which people live in. In this advertisement people are able to associate with children and to how they think critically. 

In my opinion, I think that although this kind of commercial is really interesting and entertainment, but we should not depreciate other just to raise themselves. This may affect the perception of the consumers to the brand, and even allow consumers to question the morality of the brand. Besides, there are many ways to interpret their brand benefits, but this is definitely not the right way to depreciate other brand, even naming the names of the brand into the commercial is really very wrong.

Of course, nowadays, there are only this two brands to be able to have such a big influence for this kind of competitive commercial, if the change is to substitute other brands, this commercial may encounter more criticism or resulting in the opposite effect.