Group : Newtown
Brand chosen: Starbucks
Unique selling points: high-quality coffee beverage, personalized service
Target Audience:
Actor/Actress hired: Ean and JinnyBoy from HitzFM, because they are famous
Media selected: Radio
----Ads-----
VOA=Ean
VOB=JinnyBoy
VOA: Wow! “Wanginya~” What are you drinking? Let me try~
VOB：OK… Sure~
Sound Effect: Sip the drinks
VOA: Mmmm…. I’ve never tasted such a rich coffee drink, and now my mouth is full of coffee flavour. What brand of the beverages that you drink?
VOB：Hehe… This of course is Starbucks coffee. Starbucks finest quality coffee beans to extract coffee drinks, it is to make every customer satisfied.
VOA: Let’s go to Starbucks now. I want to grab a cup of Starbucks coffee.
VOB: Jom~ Let’s go~
Sound Effect: Both of them laugh happily.
Announcer: Starbucks coffee, your first choice~
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